Hip-hop meets heartbreak in SB19’s JOSH CULLEN’s new single “Pakiusap Lang”

Following his successful solo debut with the fierce and catchy “Wild Tonight,” SB19’s Josh Cullen delivers another hit single under Sony Music Entertainment.

The new track, “Pakiusap Lang,” showcases the P-Pop artist’s versatility and talent in crafting a heartfelt love song with trap-infused beats and rap verses.

“The lyrics came from my heart, and I wanted to make sure the arrangement and sonic vibe reflected my Filipino hip-hop side,” Cullen reveals.

“My cousin and his friends helped out with the chorus, and we all had a good time putting it together.” he added.

SB19’s lead rapper and sub-vocalist shares that “Pakiusap Lang” is inspired by his own experiences and thoughts on relationships.

He adds, “It's all about the struggles of maintaining a relationship when you can't be with your partner all the time due to work or other struggles going on in life. The song encourages the listener to hold on and trust the process.”

"Pakiusap Lang” is a rap ballad that blends emotional sincerity and stylistic flair, revealing a new facet of Cullen: a performer that doesn’t rely on tricks to make his mark.

The track is accompanied by a music video that depicts the theme of “clinging to the memories of your loved one, even when you know it’s time to move on.” The video is directed by Toothless (who also worked on SB19’s “Bazinga), and adds a touch of mystery and subtlety to Cullen’s vision.

The video also features KAIA members Angela and Charice, who play the main roles in the story. The two talented artists have also tried acting before joining the P-Pop scene.

Cullen shares, “When I was planning out the music video for ‘Pakiusap Lang,’ I knew I wanted to create a story that was emotional and impactful. As I was brainstorming ideas, I thought about the possibility of incorporating plot twists into the video, to really capture the viewer's attention.

That's when I had the idea to feature KAIA members Angela and Charice in the video. I had worked with them before and knew that they would bring a lot of talent and creativity to the project. Plus, their presence in the video would add an extra layer of intrigue and excitement for viewers. It was a pleasure to work with such talented and dedicated individuals, and I couldn't be happier with how the video turned out.”

“Pakiusap Lang” is a preview of Josh Cullen’s debut EP, which is slated to drop this year. The rising star describes the record as a blend of hip-hop and pop music, with his cousin Ocho assisting him in creating, shaping, and polishing the tracks.

“You can expect a mix of different sounds and genre influences, but overall, it's a reflection of my journey as an artist and a person,” Cullen adds.

By Dom Holiday - April 25, 2023

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